Market Overview

COCOGN turns growth in the global K-beauty market into growth for our partner brands.

  • Cosmetics Export Growth to Japan

    3.1x

    2017: $190M → 2021: $585M
    (Annual growth: +32.4%)

  • Korea's Rank in Japan's Cosmetics Imports

    No.1

    No.1 for 4 consecutive years
    2025 market share: 30.8%

  • Korea's Share of Japan's Skincare Imports

    43.3%

    As of 2025

  • Total Global K-Beauty Exports

    $11.4B

    2025 · All-time high

We are establishing a highly differentiated positioning with LYXOSOME's high-performance products in the skincare-focused Japanese K-beauty market.

Global Expansion

We continue our explosive growth through global business expansion.

  • Establishing Strategic Partnerships in Japan
    • KITAO: Founded in 1919, a trusted partner with a 100-year history
    • WELLNESS Japan: Securing wellness beauty distribution networks in Japan
  • 4-Step Global Expansion Strategy
    • Overseas Business Entry: Pioneering Japan/US/EU/Southeast Asian markets
    • Overseas Brand Connection: Collaboration on OEM and brand sourcing
    • Brand Launching: Expanding the Field of Business
  • Proven Technology and Growth Potential
    • Received the Rising Star Award at the 2026 START-A Asan Startup Festival
    • Selected as an Outstanding Technology Startup in Chungcheongnam-do in 2025 (Governor's Award)
    • Received the Excellence Award at the 2025 Cheonan Tech Startup Idea Challenge
    • Patent Application: Method for manufacturing a freeze-dried exosome two-part cosmetic formulation (2026.03.18)
    • Trademark Registration: LYXOSOME, COCOGN H&B

    Our growth potential and innovation have been officially recognized through awards for three consecutive years and patented technology.